Completed
• Project
Development of 8 SEO-Oriented Product Information Websites for Yelo Bank
To strengthen Yelo Bank’s product marketing, 8 SEO-oriented informational websites were developed across different domains: tecilikredit.az, ipotekakalkulyatoru.az, bizneskrediti.com, mikrokredit.az, ipotekakrediti.az, onlaynkredit.com, kreditkalkulyatoru.az, and fintedo.com. These websites were designed to make financial product information more accessible and to improve search engine visibility through targeted SEO optimization.
The scope of work included structured content systems, responsive web design, SEO-friendly coding, analytics integration, and a lightweight, fast-loading infrastructure. This approach allowed Yelo Bank to present individual products on separate domains, increasing organic traffic and improving conversion rates.
• SERVICES
- Testing & Quality Assurance (QA)
- Integration Solutions
- Performance Optimization
- DevOps & CI/CD Setup
- Technical Documentation
- User Acceptance Testing (UAT)
- Monitoring & Performance Analysis
- Web Development
- Business Process Modeling (BPM)
- System Security Setup
- System Architecture Design
- Ongoing Technical Support
- Database Setup
Client:
Year
2023
Timeline
6 Month
Team
+3
• project process
The stages we went through in this project
01/
Business goals, target audiences, and conversion metrics were defined for 8 different Yelo Bank product microsites. SEO priorities were established.
02/
The bank’s corporate infrastructure and domain structure were analyzed, reviewing technical requirements and security standards.
03/
A separate sitemap and content architecture were created for each site. SEO-optimized meta data, URL structures, and keyword strategies were planned.
04/
A design system based on the brand book was created in Figma. UX was optimized for both desktop and mobile versions.
05/
Frontend development (HTML, CSS, Bootstrap, jQuery) was implemented with SEO-friendly coding. Achieved 90+ scores in PageSpeed and Lighthouse tests.
06/
A Laravel-based CMS system was built with multilingual (AZ/EN/RU) admin panel and dynamic page management.
07/
CRM integration, real-time notification system, and form management modules were developed and implemented.
08/
Performance optimization was carried out on a VPS server using Nginx and Redis. Cloudflare CDN and SSL were configured for security.
09/
An analytics tool was built into the admin panel — displaying visitor data, country, device, and browser statistics in real time, with CSV export functionality.
10/
A redirect management tool was developed — handling 301 redirects from old URLs without losing SEO value. Supports CSV import, regex rules, and testing mode.
11/
All sites were tested for SEO, security, and performance. Internal teams were trained, and live support was activated.
Tech we used
Laravel
HTML
CSS
GitHub
JavaScript
Jira
Google Docs
Bootstrap
PHP
Google Meet
MySQL
Redis
Cloudflare
Docker
• Result
Before
Information about Yelo Bank’s credit and financial products was scattered across different sources. Customers often faced difficulties understanding the products, and the bank’s online visibility was limited due to insufficient SEO optimization.
After
With the development of 8 informational websites (tecilikredit.az, ipotekakalkulyatoru.az, bizneskrediti.com, mikrokredit.az, ipotekakrediti.az, onlaynkredit.com, kreditkalkulyatoru.az, fintedo.com), Yelo Bank’s products became more accessible to customers. SEO optimization improved online visibility, while users gained quick, clear, and structured access to information.
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