Technical SEO refers to optimizing the core infrastructure of a website so that search engines can crawl, index, and understand it more efficiently. This includes improving site speed, server response time, mobile responsiveness, URL structure, XML sitemap, robots.txt, schema markup, SSL security, canonical tags, and ensuring a clean and error-free redirect architecture.

By implementing solid Technical SEO practices, a website becomes easier for both users and Google bots to navigate. This results in better indexing, higher Google rankings, stronger organic traffic, and more stable long-term performance. Technical SEO is the foundation of any effective SEO strategy, ensuring the site is fully optimized at the structural level.