Keyword research is one of the most essential steps in SEO, helping you understand what users are searching for on Google and how to target those queries effectively. Proper research identifies which keywords have high traffic, which are highly competitive, and which offer the best conversion potential.

This process lays the foundation for strong content planning, improves On-Page SEO, enhances content relevance, and ensures that each page aligns with actual search intent. High-quality keyword research leads to better Google rankings, increased organic traffic, and a more effective overall SEO strategy.