An online store is an e commerce website that allows businesses to sell products or services digitally, accept orders, process online payments, and manage the entire shopping experience on the internet. Unlike physical shops, online stores operate 24/7, provide global reach, and offer customers convenient and fast purchasing options from anywhere.

Core features of an online store include a product catalog, advanced search and filters, shopping cart, checkout, online payment gateway, delivery and courier modules, inventory management, discount and campaign tools, user account system, notifications, and SEO optimization. These tools help businesses improve sales, reduce costs, expand market reach, and provide an optimized shopping experience.

A well built online store increases conversion rates, improves brand visibility, boosts traffic, and enhances customer satisfaction. This is why e commerce solutions have become essential for modern business growth.