Artificial intelligence-generated videos are increasingly populating social media feeds. These short, rapidly produced clips, dubbed “AI slop” by critics, are often repetitive, nonsensical, or low-effort — yet they attract millions of views and bring significant ad revenue to their creators.

One example is Mark Lawrence I Garilao, a computer science student from the Philippines, who runs the YouTube channel “FUNTASTIC YT.” He produces one or two videos a day featuring quirky adventures of an animated kitten. In May alone, his content earned him over $9,000, far exceeding the salary of a typical entry-level job in his country.

Experts warn that the mass production of such AI content overshadows human creators and makes it harder for authentic voices to be discovered online. While platforms like YouTube, TikTok, and Instagram have introduced policies and labels for AI-generated material, they largely continue to tolerate — and even encourage — its spread.